Marketing. Ad tech. Growth. I work independently with digital businesses, turning structured process, technology, and advisory into sustainable growth.
Juan Martín Torlaschi, independent business advisor, Buenos Aires, Argentina. For the last seven years, I worked as Channel Partner Manager at Google, leading business alliances that shaped my judgment and my way of thinking about business.
Today I work independently, with the goal of adding value across the digital ecosystem, whether in marketing, ad tech, or growth strategy. It's not just about implementing and managing advertising platforms: the focus is on the positioning and operational decisions that make growth hold over time.
Two lines. Two pillars of how I work:
“Intensity builds density. Show up and make the change.”
“There is never a perfect moment, but it is always the right moment.”
I go beyond surface-level fixes, working through the technical layer of a platform to eliminate inefficiencies before they compound.
Growth is an outcome of structure, not a shortcut. I build toward positioning and strategy that hold up over years, not quarters.
Clear boundaries and a defined process for every engagement. The same standard I'd expect from any advisor I hire.
Strategic input on marketing, channel mix, and positioning for digital businesses looking to scale with intent.
Setup, integration, and ongoing management of AdTech platforms, including Google Ad Manager.
Advisory on the commercial and operational decisions that determine whether a business's growth holds over time.
Broader consulting on structure, positioning, and the decisions behind a company's next stage of growth.
Ongoing oversight for founders and operators, keeping platform structure and policy alignment intact as a business scales.
Direct connections across a working network built over seven years in ad tech, media, and digital business.
Independent advisory for digital businesses, covering marketing strategy, AdTech platform governance, and the growth decisions that connect them.
Six years leading relationships with the region's most relevant partners, driving business development and growth within Google's AdTech ecosystem.
Business operations and market analysis within Google's Argentina team.
Led the integration of CRM processes, adoption of BI tooling, and improvements to stock management.
A degree in business leadership and technology, applying disruptive tools (AI, cloud computing, and data analytics) to business strategy and the design of new digital business models.
I advise digital businesses on marketing, ad tech, and growth strategy, ready to change and adapt.